- Selective training 3 years - 180 ECTS
- National registration fees: 170€*
- Location: Marseille, Saint-Jérôme site
- International mobility
- Customized course
*Tarif 2022 en formation initiale. Exonération pour les boursiers et pour les étudiants en alternance. Pour les publics relevant de la formation continue, nous consulter pour le tarif.
The University Bachelor of Technology (BUT) in Marketing Techniques trains students for jobs in sales, marketing, communication, and distribution, mainly for activities involving goods and services intended for the general public, by developing
their operational skills, through the acquisition of quantitative and commercial techniques (management techniques, sales and distribution, market analysis, etc.) their ability to understand the current business environment and field situations (economics, law, interpersonal relationship tools, development of personal skills, management simulations, internships and tutored projects).
- Marketing and management of the point of sale - This course can be taken on a sandwich basis: the aim of this course is to train students in the management of the sales area.
- Business Development and Customer Relationship Management - This course is available as a sandwich course. It aims to train students in the development of commercial activities while ensuring customer satisfaction in order to build a lasting relationship.
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How are the studies organized?
The Marketing Techniques department offers a pedagogical approach that includes professional situations, business games and numerous group work sessions during the first year of study. The courses begin in the second year. The training is carried out either in initial training or in alternating training. The training takes place over 6 semesters, i.e. 1800 hours of classes, 600 hours of tutored projects and 32 hours of classes per week. The evaluation is based on continuous assessment (no final exam).
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Internships, work-study and supervised projects
The Program: 1800 hours + 600 hours of tutored project spread over the 3 years + internship periods of 22 to 24 weeks.
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Alternance
En BUT TC, l'alternance est possible en parcours BDMRC, et obligatoire en parcours MMPV.
Consultez le calendrier d'alternance (bientôt en ligne dans la rubrique info pratique ci-dessous)
L'alternance en BUT TC BUT 1, 2 et 3 BUT 2 et 3 BUT 3 Parcours BDMRC possible : contrat 3 ans possible : contrat 2 ans possible : contrat 1 an Parcours MMPV possible : contrat 3 ans obligatoire : contrat 2 ans obligatoire dès la 2ème année -
International mobility
1 or 2 semesters abroad, or internship.
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Certifications
Certifications offered: PIX, TOEIC, Voltaire.
Marketing and point of sale management course
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Objectifs du parcours
This course aims to train students in the management of the sales area by focusing the training on the two major dimensions of the activity : the function of leading a team on the one hand [Managing a sales team in a sales area], and steering the sales area on the other hand [Steering a sales area]
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Skills
- Managing a sales team in a sales area
- Manage a sales area
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Materials
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Trades
All distribution jobs: retail manager, department manager, point of sale manager, etc.
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Further studies
Students will graduate with a Bac+3 with 180 ECTS (European Credits), they will be able to continue their studies in :
- Master 1
- IAE
- Business schools
Business Development and Customer Relationship Management course
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Objectifs du parcours
The business development and customer relationship management course aims to train students in the development of commercial activity while ensuring customer satisfaction in order to build a lasting relationship. Graduates will contribute to business development and customer relationship management in all types of organisations.
The course is designed to help students develop their business and manage their customer relationships.
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Skills
- Participate in the marketing and sales strategy of the organization
- Manage customer relations
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Materials
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Trades
All the professions in sales development and customer relationship management: Business developer (business manager), customer portfolio manager, etc.
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Further studies
Students will graduate with a Bac+3 with 180 ECTS (European Credits), they will be able to continue their studies in :
- Master 1
- IAE
- Business schools
Profile of the candidates
- Holders of the general baccalaureate, the preferred specialization courses, in addition to the common courses, are: history-geography, geopolitics and political science / languages, literature and foreign cultures / mathematics / economic and social sciences.
- Holders of the STMG baccalauréat
PRACTICAL INFORMATION
Address : 142 traverse Charles Susini - 13013 Marseille
CONTACTS
NEWS
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Store 4.0 Opening 
Store 4.0 Opening
The IUT of Aix-Marseille had the pleasure to receive the president Éric BERTON as well as the president of the FAMI (Federation Aix-Marseille Interasso) Alexandre SIMEONI, to inaugurate the connected […]
