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  • Selective training 3 years - 180 ECTS
  • National registration fees: 170€*
  • Location: Marseille, Saint-Jérôme site
  • International mobility
  • Customized course
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*Tarif 2023 en formation initiale. Exonération pour les boursiers et pour les étudiants en alternance. Pour les publics relevant de la formation continue, nous consulter pour le tarif.

The University Bachelor of Technology (BUT) in Marketing Techniques trains students for jobs in sales, marketing, communication, and distribution, mainly for activities involving goods and services intended for the general public, by developing

their operational skills, through the acquisition of quantitative and commercial techniques (management techniques, sales and distribution, market analysis, etc.) their ability to understand the current business environment and field situations (economics, law, interpersonal relationship tools, development of personal skills, management simulations, internships and tutored projects).

  • Marketing and management of the point of sale - This course can be taken on a sandwich basis: the aim of this course is to train students in the management of the sales area.
  • Business Development and Customer Relationship Management - This course is available as a sandwich course. It aims to train students in the development of commercial activities while ensuring customer satisfaction in order to build a lasting relationship.
BUT TC Marseille
  • How are the studies organized?

    The Marketing Techniques department offers a pedagogical approach that includes professional situations, business games and numerous group work sessions during the first year of study. The courses begin in the second year. The training is carried out either in initial training or in alternating training. The training takes place over 6 semesters, i.e. 1800 hours of classes, 600 hours of tutored projects and 32 hours of classes per week. The evaluation is based on continuous assessment (no final exam).

  • Internships, work-study and supervised projects

    The Program: 1800 hours + 600 hours of tutored project spread over the 3 years + internship periods of 22 to 24 weeks.

  • Alternance

    En BUT TC, l'alternance est possible en parcours BDMRC, et obligatoire en parcours MMPV.

    Consultez le calendrier d'alternance (bientôt en ligne dans la rubrique info pratique ci-dessous)

    L'alternance en BUT TC
      BUT 1, 2 et 3 BUT 2 et 3 BUT 3
    Parcours BDMRC possible  : contrat 3 ans possible : contrat 2 ans possible : contrat 1 an        
    Parcours MMPV possible : contrat 3 ans obligatoire : contrat 2 ans obligatoire dès la 2ème année
  • International mobility

    1 or 2 semesters abroad, or internship.

  • Certifications

    Certifications offered: PIX, TOEIC, Voltaire.

Marketing and point of sale management course

  • Objectifs du parcours

    This course aims to train students in the management of the sales area by focusing the training on the two major dimensions of the activity : the function of leading a team on the one hand [Managing a sales team in a sales area], and steering the sales area on the other hand [Steering a sales area]

  • Skills

    • Managing a sales team in a sales area
    • Manage a sales area
  • Materials

  • Trades

    All distribution jobs: retail manager, department manager, point of sale manager, etc.

  • Further studies

    Students will graduate with a Bac+3 with 180 ECTS (European Credits), they will be able to continue their studies in :

    • Master 1
    • IAE
    • Business schools

Business Development and Customer Relationship Management course

  • Objectifs du parcours

    This course aims to train students in the development of commercial activity while ensuring customer satisfaction in order to build a lasting relationship. Within the framework of local adaptation, this course will also enable students to be trained in specific sectors: banking, real estate, industrial markets, IT, etc.

  • Skills

    • Participate in the marketing and sales strategy of the organization
    • Manage customer relations
  • Materials

  • Trades

    All the professions in sales development and customer relationship management: Business developer (business manager), customer portfolio manager, etc.

  • Further studies

    Students will graduate with a Bac+3 with 180 ECTS (European Credits), they will be able to continue their studies in :

    • Master 1
    • IAE
    • Business schools

Application

High school graduates, the specialised courses, in addition to the common courses, are: history, geography, politics and political science / languages, literature and foreign cultures / mathematics / economic and social sciences.

Titulars of the baccalaureate STMG.

The BUT TC Marseille Saint Jérôme
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PRACTICAL INFORMATION

CONTACTS

Contact à ajouter
Nom
Prénom
Gaelle
Nom
MERY
Fonction
Fonction
Head of Department
Contact à ajouter
Nom
Prénom
Marianne
Nom
MAYRAND
Fonction
Fonction
Directrice des Etudes BUT1 en formation initiale
Contact à ajouter
Nom
Prénom
Élodie
Nom
FERAUD GUILLON
Fonction
Fonction
Direction of studies BUT alternance
Contact à ajouter
Nom
Prénom
Lara
Nom
CUNY
Fonction
Fonction
Direction of studies BUT initial training 1st year
Contact à ajouter
Nom
Prénom
Nathalie
Nom
NICOLAS
Fonction
Fonction
Secrétariat TC Marseille : BUT 1 Alter / BUT 2BDMRC Alter / BUT 2 BDMRC FI - FR & EN
Contact à ajouter
Nom
Prénom
Élodie
Nom
MALLOR
Fonction
Fonction
Direction of studies BUT initial training 2nd year

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