but technique commercialisation
Objectives of the training
To train students for jobs in sales, marketing, communication and distribution, mainly for goods and services intended for the general public, by developing :
- their operational skills, through the acquisition of quantitative and commercial techniques (management techniques, sales and distribution, market analysis,...)
- their ability to understand the current business environment and field situations (economics, law, interpersonal relationship tools, development of personal skills, management simulations, internships and tutored projects).
The diploma is organized around 4 courses to be chosen at the end of the first year.
This training is offered on 2 sites:
BUT TC Aix
- Aix-en-Provence site
- Digital marketing, e-business and entrepreneurship course
- International Business: Purchasing and Sales
- Marketing and Management of the Point of Sale
- Business Development and Customer Relationship Management
BUT TC Marseille
- Marseille Saint-Jérôme site
- Marketing and Point of Sale Management course
- Business Development and Customer Relationship Management
