- Selective training 3 years - 180 ECTS
- National registration fees: 170€*
- Location: Aix-en-Provence, Gaston Berger site
- International mobility
- Customized course
The University Bachelor of Technology (B.U.T.) in Marketing Techniques trains students for jobs in sales, marketing, communication and distribution to the general public.
The diploma is organized around 4 study tracks which are accessible in alternating years:
- Study track 1: Digital marketing, e-business and entrepreneurship (Aix-en-Provence campus)
- Managing a digital business
- Developing an e-business project
- Study track 2: International Business Purchasing and Sales (Aix-en-Provence campus)
- Formulating an international business strategy
- Managing international operations
- Study track 3: Marketing and Management of the point of sale (Aix-en-Provence and Marseille St Jérôme campuses)
- Managing a sales team in a sales area
- Manage a sales area
- Study track 4: Business Development and Customer Relationship Management (Aix-en-Provence and Marseille St Jérôme campuses)
- Participate in the organization's marketing and sales strategy
- Managing customer relations
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How are the studies organized?
The Marketing Techniques department offers a pedagogical approach that includes professional situations, business games and numerous group work sessions during the first year of study.
The student will have a complete range of disciplines at his disposal in order to choose the best course for the last two years of the B.U.T.
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Internships, work-study and supervised projects
The training is carried out either in initial training or in alternating training.
The University Bachelor of Technology program is divided into 6 semesters: 1800 hours + 600 hours of tutored project spread over the 3 years with a maximum of 32 hours of classes per week. 22 to 24 week internship periods.
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Alternance
En BUT TC, l'alternance est possible mais facultative. Le rythme de l'alternance est d'une semaine à l'IUT et une semaine en entreprise.
Consultez le calendrier d'alternance (bientôt en ligne dans la rubrique info pratique ci-dessous)
L'alternance en BUT TC BUT 1, 2 et 3 BUT 2 et 3 BUT 3 Parcours BDMRC possible : contrat 3 ans possible : contrat 2 ans possible : contrat 1 an Parcours BIAV non non non Parcours MDEE possible : contrat 3 ans possible : contrat 2 ans possible : contrat 1 an -
International mobility
1 or 2 semesters abroad, or internship.
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Certifications
Certifications offered: PIX, TOEIC, Voltaire.
Digital Marketing, E-Business and Entrepreneurship course
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Objectifs du parcours
The digital marketing, e-business and entrepreneurship course aims to train students in digital commercial activities by developing skills in the management of these activities on the one hand, and in the development of digital commercial projects that can lead to the creation of a start-up on the other. Graduates will practice digital marketing, e-business within any type of organisation and entrepreneurship.
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Skills
- Manage a digital business
- Develop an e-business project
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Materials
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Trades
- All digital marketing and e-business jobs
- Creation of a digital business startup
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Further studies
Students will graduate with a Bac+3 with 180 ECTS (European Credits), they will be able to continue their studies in :
- Master 1
- IAE
- Business schools
Business Development and Customer Relationship Management course
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Objectifs du parcours
The business development and customer relationship management course aims to train students in the development of commercial activity while ensuring customer satisfaction in order to build a lasting relationship. Graduates will contribute to business development and customer relationship management in all types of organisations.
The course is designed to help students develop their business and manage their customer relationships.
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Skills
- Participate in the marketing and sales strategy of the organization
- Manage customer relations
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Materials
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Trades
All the professions in sales development and customer relationship management: Business developer (business manager), customer portfolio manager, etc.
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Further studies
Students will graduate with a Bac+3 with 180 ECTS (European Credits), they will be able to continue their studies in :
- Master 1
- IAE
- Business schools
International Business course: buying and selling
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Objectifs du parcours
This course aims to train students in international marketing and trade by developing their strategic skills [assessment of the international environment and selection of the most suitable markets], and their operational skills [purchasing and negotiation for internationalisation];They are also responsible for their operational skills [purchasing and negotiating with a view to internationalising the company and adapting its offer to foreign markets] in an international context.
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Skills
- Formulate an international business strategy
- Manage international operations
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Materials
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Trades
All the jobs in International Trade.
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Further studies
Students will graduate with a Bac+3 with 180 ECTS (European Credits), they will be able to continue their studies in :
- Master 1
- IAE
- Business schools
International Business course: buying and selling
Ce parcours sera uniquement ouvert en BUT 3 pour l'année 23-24. Il reste accessible sur le site de Marseille St-Jérôme
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Skills
- Formulate an international business strategy
- Manage international operations
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Materials
-
Trades
All the jobs in International Trade.
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Further studies
Students will graduate with a Bac+3 with 180 ECTS (European Credits), they will be able to continue their studies in :
- Master 1
- IAE
- Business schools
Profile of the candidates
High school graduates, the specialised courses, in addition to the common courses, are: history, geography, politics and political science / languages, literature and foreign cultures / mathematics / economic and social sciences.
Titulars of the baccalaureate STMG.
PRACTICAL INFORMATION
Address : 413, Avenue Gaston Berger 13100 Aix-en-Provence
CONTACTS
