- Selective training 3 years - 180 ECTS
- National registration fees: 170€*
- Location: Aix-en-Provence, Gaston Berger site
- International mobility
- Customized course
The University Bachelor of Technology (B.U.T.) in Marketing Techniques trains students for jobs in sales, marketing, communication and distribution to the general public.
The diploma is organized around 4 study tracks which are accessible in alternating years:
- Study track 1: Digital marketing, e-business and entrepreneurship (Aix-en-Provence campus)
- Managing a digital business
- Developing an e-business project
- Study track 2: International Business Purchasing and Sales (Aix-en-Provence campus)
- Formulating an international business strategy
- Managing international operations
- Study track 3: Marketing and Management of the point of sale (Aix-en-Provence and Marseille St Jérôme campuses)
- Managing a sales team in a sales area
- Manage a sales area
- Study track 4: Business Development and Customer Relationship Management (Aix-en-Provence and Marseille St Jérôme campuses)
- Participate in the organization's marketing and sales strategy
- Managing customer relations
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How are the studies organized?
The Marketing Techniques department offers a pedagogical approach that includes professional situations, business games and numerous group work sessions during the first year of study.
The student will have a complete range of disciplines at his disposal in order to choose the best course for the last two years of the B.U.T.
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Internships, work-study and supervised projects
The training is carried out either in initial training or in alternating training.
The University Bachelor of Technology program is divided into 6 semesters: 1800 hours + 600 hours of tutored project spread over the 3 years with a maximum of 32 hours of classes per week. 22 to 24 week internship periods.
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Alternance
En BUT TC, l'alternance est possible mais facultative. Le rythme de l'alternance est d'une semaine à l'IUT et une semaine en entreprise.
Consultez le calendrier d'alternance (bientôt en ligne dans la rubrique info pratique ci-dessous)
L'alternance en BUT TC BUT 1, 2 et 3 BUT 2 et 3 BUT 3 Parcours BDMRC possible : contrat 3 ans possible : contrat 2 ans possible : contrat 1 an Parcours BIAV non non non Parcours MDEE possible : contrat 3 ans possible : contrat 2 ans possible : contrat 1 an -
International mobility
1 or 2 semesters abroad, or internship.
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Certifications
Certifications offered: PIX, TOEIC, Voltaire.
Digital Marketing, E-Business and Entrepreneurship course
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Objectifs du parcours
This course aims to train students in the digital business activities of organisations by developing their skills in steering and managing these activities on the one hand [Managing a digital business], and in developing a digital business project that can lead to the creation of a start-up [Developing an e-business project] on the other. This course enables us to offer marketing that effectively integrates digital skills.
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Skills
- Manage a digital business
- Develop an e-business project
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Materials
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Trades
- All digital marketing and e-business jobs
- Creation of a digital business startup
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Further studies
Students will graduate with a Bac+3 with 180 ECTS (European Credits), they will be able to continue their studies in :
- Master 1
- IAE
- Business schools
Business Development and Customer Relationship Management course
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Objectifs du parcours
This course aims to train students in the development of commercial activity while ensuring customer satisfaction in order to build a lasting relationship. Within the framework of local adaptation, this course will also enable students to be trained in specific sectors: banking, real estate, industrial markets, IT, etc.
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Skills
- Participate in the marketing and sales strategy of the organization
- Manage customer relations
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Materials
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Trades
All the professions in sales development and customer relationship management: Business developer (business manager), customer portfolio manager, etc.
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Further studies
Students will graduate with a Bac+3 with 180 ECTS (European Credits), they will be able to continue their studies in :
- Master 1
- IAE
- Business schools
International Business course: buying and selling
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Objectifs du parcours
This course aims to train students in international marketing and trade by developing their strategic skills [assessment of the international environment and selection of the most suitable markets], and their operational skills [purchasing and negotiation for internationalisation];They are also responsible for their operational skills [purchasing and negotiating with a view to internationalising the company and adapting its offer to foreign markets] in an international context.
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Skills
- Formulate an international business strategy
- Manage international operations
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Materials
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Trades
All the jobs in International Trade.
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Further studies
Students will graduate with a Bac+3 with 180 ECTS (European Credits), they will be able to continue their studies in :
- Master 1
- IAE
- Business schools
International Business course: buying and selling
Ce parcours sera uniquement ouvert en BUT 3 pour l'année 23-24. Il reste accessible sur le site de Marseille St-Jérôme
Profile of the candidates
High school graduates, the specialised courses, in addition to the common courses, are: history, geography, politics and political science / languages, literature and foreign cultures / mathematics / economic and social sciences.
Titulars of the baccalaureate STMG.
PRACTICAL INFORMATION
Address : 413, Avenue Gaston Berger 13100 Aix-en-Provence
CONTACTS
